A Custom Home Sale Strategy for Jim & Laurie Lessing.
A personal video message for Jim & Laurie
Connor recorded this exclusively for you — click play to hear how he’ll protect your interests.
Your advocate: Connor with Honor
Licensed since 1998 · Santa Clarita roots
Connor MacIvor — known to every client as “Connor with Honor” — has been the quiet force behind some of Santa Clarita’s most successful home sales for over two decades. After a highly accomplished 20+ year career with RE/MAX, Connor transitioned to SYNC Brokerage to harness cutting‑edge technology and digital marketing exclusively for his sellers.
To demonstrate the technological edge he brings, Connor hand‑coded this very website personally for Jim and Laurie. Every line reflects his commitment to precision and white‑glove service. He studies the latest internet placement strategies daily, coding every attribute for top search visibility.
Connor also hosts the “Santa Clarita Artificial Intelligence” podcast, where he explores how modern tools protect and promote sellers’ interests. His reputation is built on trust, straight talk, and results that honor the families he serves.
The 100% Seller Loyalty Pledge
⚜️ Connor’s strict “No Dual Agency” policy is absolute.
He never represents both buyer and seller. Period. That means his fiduciary duty, his loyalty, and his entire negotiating power are 100% dedicated to protecting Jim and Laurie’s equity. In a world where many agents double‑end deals, Connor’s approach ensures your confidential information stays yours, and every dollar stays in your pocket.
“You’ll never worry about divided loyalty. I work only for you.” – Connor
Rigorous buyer vetting — because I’m never on their side
⚜️ Dual agency is still legal in California — but I refuse to practice it.
Because I never represent the buyer, I am free to vet them with extreme diligence. Every potential purchaser must prove:
- ✅ Proof of funds — verified bank statements, not just pre‑approval letters
- ✅ Lender capability — I personally vet their lender’s track record to ensure they close on time
- ✅ No overlap — there is never a moment where I have a fiduciary duty to both sides
This means when we negotiate, I stand firm for you. There’s no softening to protect a buyer relationship. Every concession must benefit Jim and Laurie. My loyalty is 100% yours, from first showing to key handover.
“I make sure they’re qualified before they ever step foot in your home.”
Market reality · pricing with precision
Automated valuations (Zillow, Redfin) estimate around $780,000 sight‑unseen. But algorithms can't see the care, updates, or character of your home. That’s where a professional walkthrough becomes essential.
The comparables that matter
$800,000
sold in 8 days
active buyer demand at this tier
⚠️ The danger of overpricing
25085 Highspring listed at $919,900 – sat stale for 123+ days. Momentum lost, showings dried up. Overpricing — regardless of condition — kills momentum and leads to lower net proceeds.
Next step: in‑person evaluation
Because we haven’t yet seen 23236 Maple Street, the final list price will be determined after a personal walkthrough. Whether your home needs thoughtful updates or is in pristine move‑in condition, we will calibrate the price to reflect its true market value. The goal is to set a price that attracts maximum showing activity while protecting your equity.
Preliminary range indication: Based on current comps, a well‑maintained home would likely fall in the $790,000–$815,000 range. If significant updates are needed, we will adjust accordingly and create a pre‑marketing plan to address any concerns before launching.
Anticipating your questions
Connor has extensive experience navigating properties held in family trusts. Your home is part of the Gerald S. Johnson Trust and Lessing Trust — he will coordinate directly with your trustee and attorney to ensure the legal transition is seamless, stress‑free, and properly documented. No delays, no confusion.
The first 14 days on market are critical — that’s when the most active buyers and agents see your home as “fresh.” Overpricing deters showings, and after two weeks, the listing feels stale. Then you’re forced to reduce, often below a smart initial price. Pricing right the first time builds momentum and yields the highest net.
SYNC Brokerage combines luxury reach with modern digital syndication. Your listing isn’t just on MLS — it’s pushed to global luxury portals, targeted social, and Connor’s own high‑traffic sites (SantaClaritaOpenHouses.com). Legacy brokerages rely on print ads; SYNC ensures qualified buyers see your home wherever they search.
We’ll discuss that transparently during our walkthrough. If there are items that could affect value or showability, I’ll provide a prioritized list and cost‑benefit guidance so you can decide what makes sense before going live. Many sellers are surprised how small investments can yield significant returns.
I require proof of funds (not just pre‑approval), verify the lender’s capability and closing history, and ensure there is no overlap where I’d have to represent the buyer. Because I never enter dual agency, I can be tougher in vetting — which means only serious, qualified buyers ever see your home.
📞 661-400-1720 | ✉️ connor@santaclaritaopenhouses.com
Connor studies daily the most current internet placement strategies — every attribute of this site is coded for top performance.